Facebook, it seems, has taken out a leaf out of Google's books, and has started rolling updates to its EdgeRank algorithm - a scheme to rank content from Facebook pages based on a variety of different factors. Recently, many page admins have saw a significant drop in their total reach, and especially their organic reach. Organic reach is crucial for small businesses who don't have a vast budget for an extensive ad campaign. You can make this algorithm change to your advantage.
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